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Canada Gets a "D" in Physical Activity - Again

~ Active Healthy Kids Canada calls on public and private sectors to do more to help families raise active, healthy children ~

TORONTO, May 25 /CNW/ - Active Healthy Kids Canada's 2006 Report Card on Physical Activity for Children and Youth identifies three immediate steps to help families raise active, healthy kids. The annual Report Card, which gives Canada a "D" for the second straight year, calls for families, communities and government to collaborate on a comprehensive approach to increase physical activity for children and youth.

The Report Card closely examines physical activity opportunities for kids where they live, learn and play. This year's report reveals new data that demonstrate where we are not improving, where we are actually getting worse, and where we can build on promising areas, including recommendations for action.

"Families are a major focus of the report because they provide an immediate and direct influence on children, and are an essential part of the solution to create a generation of active, healthy children and youth," said Dr. Mark Tremblay, Chair, Active Healthy Kids Canada. "We're calling on leaders from the public and private sectors to work with us over the longer term to help families help their kids become more physically active through enhanced support in the community and at school."

The Report Card reveals a major disconnect between parents' perceptions of their children's physical activity levels and what children are actually doing. In addition, it encourages parents and caregivers to role model physical activity because it has an important impact on the activity levels of their kids.

"Between 80% and 90% of parents feel that their children get a "good" amount of physical activity whereas, in reality, we know that less than half of Canadian children and youth meet the minimum daily physical activity requirements for healthy growth and development," added Dr. Tremblay. "We also know that parents and caregivers can help establish healthy patterns of physical activity by being active themselves but only 36% of parents regularly engage in physical activity with their children."

The need to attack the problem on numerous fronts is supported by the Heart and Stroke Foundation of Canada.

"We need a comprehensive and systematic approach to improve opportunities for physical activity, and turn this troubling trend around - for the future health of our children and youth," said Sally Brown, CEO of the Heart and Stroke Foundation of Canada.

Recommendations for Action

The 2006 Report Card identifies three concrete steps that, if acted upon today, will significantly support Canadian parents and caregivers to increase incidental and unstructured physical activity participation for their families.

1. Inform Canadian parents and caregivers about the importance of unstructured physical activity and "play" and help families re- establish active time together.

2. Step away from the screen and exchange sedentary TV and computer time for physical activity.

3. Establish quality health and physical education classes and school- based daily physical activity policies in all provinces.

Former Olympian Silken Laumann supports the Active Healthy Kids Canada Report Card recommendations, including the call to increase unstructured play.

"We have forgotten just how important unstructured play is for our children's development and well-being," said Silken Laumann, author of the recently-published book, Child's Play. "It keeps kids healthy, creative and active, and teaches them valuable life skills. Most importantly, it lets our kids be kids and, as a parent myself, I encourage other parents to be physically active with their children."

About the Report Card

Active Healthy Kids Canada has taken the lead in developing an annual Report Card to provide an ongoing comprehensive measurement of how Canada is collectively demonstrating its responsibility in providing physical activity opportunities for children and youth. The Report Card's release coincides with Active Healthy Kids Day - a day to raise awareness of the importance of physical activity for Canadian children and youth.

Through analysis of nation-wide data, key research studies, and an "Improving the Grade" Forum that engaged the input of leaders across sectors - academic, government, non-government and corporate - Active Healthy Kids Canada and its partners brings this 2006 assessment of how we are working collectively as a nation to support active healthy living among the youngest members of our society.

The 2006 Report Card was supported by the Canadian Tire Corporation, Kellogg Canada, Heart and Stroke Foundation of Canada, Canadian Cancer Society, and the Canadian Institutes of Health Research.

Active Healthy Kids Canada

Active Healthy Kids Canada was established as a charitable organization in 1994 to advocate the importance of physical activity for children and youth where they live, learn, and play. As a national leader in this area, Active Healthy Kids Canada provides expertise and direction to decision-makers at all levels, from policy-makers to parents, in order to increase the attention given to, investment in, and effective implementation of physical activity opportunities for all Canadian children and youth.

For further information: to schedule an interview or speak to a spokesperson, please contact: Daniela Ferri, Edelman, (416) 979-1120, x272, Cell day-of: (416) 520-2794, [email protected]; Shannon Boyd, Active Healthy Kids Canada, (416) 426-7297, Cell day-of: (416) 528-5494, [email protected]